![](https://images.squarespace-cdn.com/content/v1/5e828592c59c353e68ad17aa/1589337453518-A2ATEF2BGQ6JA0NABAG5/HDR+ws-3x-2dmnd-journal.png)
Mind the Gap.
Bridging the gap between a good idea and a great business is a continuous learning experience. So many unknowns ahead. So many lessons to learn.
We’re sharing our most recent thoughts on the challenge here.
![The Problem with Strategic Innovation](https://images.squarespace-cdn.com/content/v1/5e828592c59c353e68ad17aa/1646185525512-JV94YGHC802VZR1NT5HU/BN+jrnl-logo.png)
The Problem with Strategic Innovation
Strategic initiatives are key to a company's growth, yet they more often than not fail to meet expectations. CEOs cite “executional excellence” as the main reason, but what exactly does that mean?
![Two Years is -Not- a Long Time.](https://images.squarespace-cdn.com/content/v1/5e828592c59c353e68ad17aa/1646185525512-JV94YGHC802VZR1NT5HU/BN+jrnl-logo.png)
Two Years is -Not- a Long Time.
Two years is -not- a long time when trying to launch a new growth platform. The more novel the innovation, the greater the scope of unknowns to resolve. Two years might not be enough.
![Two Years is a Long Time.](https://images.squarespace-cdn.com/content/v1/5e828592c59c353e68ad17aa/1645553350120-VTPF35DLITN0U9WW8NM2/BN+jrnl-logo.png)
Two Years is a Long Time.
Two years is a long time. The last two felt a lot longer. We were gearing up to explore new opportunities when the pandemic hit and like everyone, found ourselves in unfamiliar territory.